Blog
Guides, updates, and ideas for working with data.
AI Analysis for Google Analytics: A Way Around the Hardest Tool in Marketing
GA4 has the data. Getting an answer out of it requires fluency most operators do not have. Anna connects to your property and answers the questions Explorations were built to dodge — in plain English.
One Project, Many Reports
Stop duplicating projects to tell a different story. Keep the exec summary, the deep-dive, and the board update side by side — same data, different audiences.
How to Find Where Your Ecommerce Funnel Is Leaking
Sessions, add-to-carts, checkouts, orders — your funnel report shows the numbers. It doesn't show the leak. Anna pulls GA4, Shopify, and your ad data together and finds the segment-level drop-off.
Marketing Attribution Across Meta and Google Ads Without an Analyst
Last-click attribution lies. Meta and Google both claim the same conversion. Anna pulls from both ad platforms plus your revenue source and runs honest cross-channel attribution.
Paste a Link. Start the Analysis.
If the data lives on a webpage, Anna can read the webpage.
Your Data Stack Just Became a Conversation
26 integrations are live — with more shipping every week. Connect your tools, ask questions in plain English, and let Anna pull the data and run the analysis.
How to Analyze Survey Data Without a Statistics Background
You ran the survey. Now what? Anna finds the real patterns — cross-tabs, significance tests, and clear takeaways — without requiring you to know what a chi-squared test is.
How to Analyze Your Shopify Sales Data Without Code
Your Shopify dashboard shows revenue. Anna shows you what's driving it — cohort retention, product affinity, discount impact on LTV. No code required.
Stop Exporting CSVs Every Time You Need an Answer
Live integrations are here. Connect the tools you already use, launch analysis faster, and stop rebuilding the same dataset by hand.
Cohort Retention Analysis for SaaS Without a Data Team
Cohort retention is the most important SaaS metric you're not measuring. Anna runs proper cohort tables on your Stripe or warehouse data — no SQL, no data engineer required.
How to Analyze HubSpot CRM Data Without an Analyst
Pipeline coverage, stage conversion, deal velocity — the questions HubSpot dashboards don't answer. Anna connects to HubSpot directly and runs the math, with methodology you can show your VP.
The Complete Guide to Analyzing CSV Files Online
Upload a CSV and get instant statistical analysis, charts, and shareable reports. No code, no spreadsheet formulas. Here's how to actually analyze your data.
ChatGPT vs Real Data Analysis: Why 'It Appears' Isn't Evidence
We gave ChatGPT and a real analysis tool the same dataset and the same questions. One hedged. The other ran the stats. Here's what happened.
Become the Data Whisperer. Without Hiring One.
Every team wants data-driven decisions. Most can't afford a data team. Here's how to get the analytical firepower of a full team — for the cost of one tool.
How to Analyze Stripe Revenue Without SQL
Stripe's dashboard shows MRR. It doesn't show why MRR moved. Anna connects to Stripe directly, runs the cohort math, and tells you what's actually driving the number.
What You Share Is What They See
Analysis isn't done until someone else can see it. Here's how shared reports now look when they land in a Slack channel or an email.
Your Monday Doesn't Have to Start With a Spreadsheet
The monthly reporting workflow that takes 2 hours per client can take 10 minutes. Here's the before and after.
Dashboards Show What Happened, Not What to Do
Your dashboard shows you that leads dropped 22%. It doesn't tell you why, or what to do about it. That gap is where decisions stall.
Where Your Data Actually Goes
A plain-English walkthrough of what happens to your file from upload to insight to deletion. No marketing speak, just the architecture.
We Ran 2,000 Customer Reviews Through AI. Here's What No One on the Team Had Noticed.
A DTC skincare brand's reviews told a story their star ratings didn't. Here's how AI formulas and a 10-minute report caught a product problem hiding in plain sight.
You Don't Need to Be a Data Person
Everyone hits the spreadsheet ceiling. The tool is built for people with good questions, not advanced Excel skills.
How Anna Shows Her Work
AI observations are not the same as AI evidence. Here's how Anna backs every finding with statistical proof you can stand behind in a meeting.
ChatGPT Can't Replace Your Data Analyst. Here's What Can.
LLMs are great at conversation. They're terrible at data analysis. Here's why — and what actually works.
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