This is what Anna builds.

Q1 Campaign Review: Where Your Budget Actually Worked

A channel-by-channel breakdown of Q1 spend, ROAS, and CPA with clear winners and budget reallocation recommendations.

MarketingROAScampaignmulti-channelCPAbudget allocation

Brand Health Check: What 2,400 Customers Actually Think

Sentiment analysis across 2,400 reviews with NPS trends, theme extraction, and competitive positioning insights.

BrandNPSsentimentbrand healthreviewscompetitor analysis

Creative Performance: The Work Landed. Here Are the Numbers.

A/B test results, format efficiency analysis, and demographic engagement breakdowns across 240 assets from Q1. Built for the creative team — not the client deck.

CreativeA/B testingcreativeengagementad variantscontent performanceformat analysis

Feature Adoption Deep Dive: Where Users Drop Off and Why It Matters

Activation funnel analysis with cohort retention curves, A/B test results, feature usage frequency, and support ticket categorisation.

ProductretentionactivationfunnelA/B testingfeature adoption

West Coast Orders Are 40% Slower — And Getting Worse Every Week

Fulfilment performance deep dive with regional trend detection, delay root cause analysis, supplier concentration risk, and cost creep.

Operationsfulfilmentsupply chainshippingbottleneckSLAsupplier risk

Monthly Business Review: The Numbers That Matter

SaaS metrics deep dive with MRR trends, waterfall analysis, cohort retention curves, unit economics, and board-ready narrative.

FoundersMRRchurnLTV:CACSaaS metricsrevenuecohort retentionunit economics

People Analytics: Engineering Attrition Hit 24% — 3x the Company Average

Workforce analysis with attrition trends, RTO impact, engagement score shifts, tenure patterns, and recruitment funnel metrics.

People OpsattritionengagementeNPSrecruitmentRTOpeople ops

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