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FoundersMarketing

Monthly Business Review — February 2026

SaaS metrics with MRR trends, cohort retention, and unit economics

Confidential
March 5, 2026


Monthly Recurring Revenue
$142,800
MRR Growth Rate
8.2%
Monthly Churn Rate
3.8%
LTV:CAC Ratio
4.2x

$142.8K MRR With 3 Months of Accelerating Growth

MarAprMayJunJulAugSepOctNovDecJanFeb$0$20,000$40,000$60,000$80,000$100,000$120,000$140,000$160,000
Acceleration phaseMonth (Mar 2025 – Feb 2026)MRR ($)Growth startsaccelerating$142.8K+8.2% MoMExpansion MRRexceeds new logo


February MRR Waterfall: Expansion Outpaces Churn by 2.6x

$131.9K+$8.6K+$14.2K−$6.5K−$5.4K$142.8KStarting MRRNew BusinessExpansionContractionChurnedEnding MRR$0$20,000$40,000$60,000$80,000$100,000$120,000$140,000$160,000
MRR ($)Now your growth engine67% from Starter plan


Revenue Retention by Signup Cohort: Pro and Team Hold, Starter Drops

Month 1Month 2Month 3Month 4Month 5Month 6Month 750%60%70%80%90%100%110%
Jul ‘25 (Pro/Team heavy)Sep ‘25 (mixed plans)Nov ‘25 (Starter heavy)Jan ‘26 (latest)Months Since SignupRevenue Retained (%)Nov Starter cohortdrops to 64% —your intervention targetJul cohort: 85%at month 7

Unit Economics: 9-Month Payback on a 37-Month LTV

$1,84072%$11,200$38,600$0$5,000$10,000$15,000$20,000$25,000$30,000$35,000$40,000$45,000CAC (blended)Gross Margin12-Month LTVFull LTV (37mo)
Value ($)LTV:CAC = 4.2x9-month payback

Top 12 Accounts by MRR

AccountPlanMRRTenureFeb MovementSignal
Acme CorpTeam$2,94014 mo↑ +$420 expansionSeat upgrade — healthy
TechFlow IncBusiness$2,37611 mo→ StableNPS 9 last survey
DataVistaTeam$1,9609 mo↑ +$280 expansionAdded 2 seats
Growth LabsBusiness$1,7828 mo→ StableRenewal due May
ScaleUp CoTeam$1,47012 mo↑ +$210 expansionUsage at 94% of limit
Bright AnalyticsPro$1,1606 mo→ StableUpsell opportunity
CloudFirstTeam$98010 mo↓ −$140 contractionBudget cycle — monitor
MetricHubPro$8705 mo↑ +$120 expansionAdded integrations
Launchpad DigitalPro$8127 mo→ StableDormant last 14 days
InnoSphereBusiness$7924 mo→ StableOnboarding complete
Pivot AnalyticsTeam$7356 mo→ StableHeavy API user
Baseline LabsPro$6963 mo↑ +$116 expansionFastest growing Pro account


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