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Anna for Product Managers

Pull your product analytics export. Anna finds the funnel drop-off, compares cohorts, and tells you what to build next — backed by the data.

ProductFounders

Feature Adoption Deep Dive

Activation funnel analysis with cohort retention and A/B test results

Confidential
January 25, 2026


30-Day Retention
24%
Activation Rate
32%
Median Time to Value
4.2 min
Onboarding A/B Test
Variant B (+18pp)

68% Drop Off Before First Key Action — Step 3 Is the Bottleneck

5,000 — 100%3,850 — 77%1,600 — 32%1,050 — 21%680 — 14%420 — 8%010002000300040005000600030-Day Return7-Day ReturnFirst Key ActionOnboarding CompleteOnboarding StartedSignup
Users−1,250 users lost here (biggest drop)


Referral Users Retain at 2x the Rate of Paid Search — Every Cohort, Every Week

31% — Referral24% — Organic18% — Product Hunt11% — Paid SearchWeek 1Week 2Week 4Week 8Week 120%20%40%60%80%100%
Week Since Signup% of Cohort RetainedReferral 2.8x better than Paid Search


Variant B Wins by 18pp — Ship It (p=0.001, 95% CI: 11–25pp)

32%50%0%10%20%30%40%50%60%Control (Variant A)New Flow (Variant B)
Activation Rate (%)Winner: +18pp lift

Charts & Reports Used Daily — Data Connectors Barely Weekly

6.8×/week5.4×/week4.9×/week3.2×/week2.1×/week1.4×/week0.9×/week0.4×/week0123456789Data ConnectorsAPI AccessScheduled ReportsDashboard SharingCSV ExportSaved FiltersData TablesCharts & Reports
Avg Weekly Uses per UserLow usage but high support volume — UX problem

Top 3 Support Categories = 52% of All Tickets — Fix One, Move the Needle

342218186164128947258050100150200250300350400OtherAPI & integrationsOnboarding guidancePerformance issuesBilling & plan questionsExport & sharingFeature discoveryData source connection
Ticket Volume#1 by far — maps to step 3 drop-off


Pull your analytics data. Anna will find the drop-off.

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