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Q1 Campaign Review

Channel performance breakdown with budget recommendations

Confidential
January 15, 2026


Total Q1 Spend
$124,500
Blended ROAS
3.2x
Best Performing Channel
Google Search
Meta Prospecting CPA
$48.20

Google Search Owns 4.8x ROAS — Every Other Channel Trails

1.4x2.6x2.9x3.1x4.8x0123456Meta ProspectingGoogle ShoppingTikTok UGCMeta RetargetingGoogle Search
Return on Ad Spend (ROAS)Efficiency anchor24% of budget, worst return


TikTok Launch Broke the CPA Curve — In the Right Direction

Jan W1Jan W2Jan W3Jan W4Feb W1Feb W2Feb W3Feb W4Mar W1Mar W2Mar W3Mar W4$20$25$30$35$40$45$50$55$60
Blended CPAMeta Prospecting CPATikTok CPAWeekCost per Acquisition ($)TikTok launches Feb 14iOS attribution tightens

Budget Allocation: $124.5K Across 5 Channels

Google Search33.7%Meta Prospecting23.9%Google Shopping20.2%Meta Retargeting15.6%TikTok UGC6.59%
$124.5KQ1 Total


Spend vs Revenue: The Efficiency Gap Is Visible

Google SearchMeta ProspectingMeta RetargetingGoogle ShoppingTikTok$10,000$15,000$20,000$25,000$30,000$35,000$40,000$50,000$100,000$150,000$200,000
Q1 Spend ($)Q1 Revenue ($)1.4x — reallocate this budget4.8x — scale here

Top Campaigns by ROAS

CampaignChannelSpendRevenueROASCPA
Brand — Exact MatchGoogle Search$18,200$127,4007.0x$12.40
NB — High IntentGoogle Search$14,800$59,2004.0x$28.50
Retargeting — Cart AbandonMeta$9,600$38,4004.0x$22.10
Retargeting — Product ViewMeta$9,800$32,3403.3x$28.80
Shopping — Top ProductsGoogle Shopping$14,200$41,1802.9x$34.20
TikTok — UGC CreativesTikTok$8,200$23,7802.9x$31.40
Shopping — ClearanceGoogle Shopping$10,900$24,0802.2x$40.10
Prospecting — LAL 2%Meta$14,600$23,3601.6x$44.80
NB — Broad MatchGoogle Search$9,000$15,1201.7x$41.60
Prospecting — Interest StackMeta$15,200$18,2401.2x$52.40


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